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Graphic design for brandsLukáš Ušiak · Worldwide

Lukáš Ušiak, freelance graphic designer for brands. Your own creative director.

Logos, brand identity, social media, print and vehicle wraps. I design visuals that look great and work hard for your business.

Over 10 years in design, plus hands-on management experience in business.

Get a free consultation See my work

or call +421 911 667 008

LevelUP detailing branding: hoodie and cap with the gold logo, the logo on the studio gate, and a car
Branding / LevelUP detailing
Morghan Bakery & Cafe logo on dark paper
Logo / Morghan Bakery & Cafe
Kross House company car wrap in black and red
Wrap / Kross House

01 / Work

Selected work

From a bakery logo to a full truck wrap. Real jobs for real businesses.

Archive

More work

Posters, merch, packaging, campaigns and personal projects. Pieces tagged Concept are self-initiated, not commissions for the brands shown.

  1. Large-format Electro Dance Party vol. 3 banner on the facade of a historic building

    Print · Wraps

    Electro party banner

  2. Black-and-white cover for the Family remix with three artists, next to a music player on a phone

    Music

    Family (O-RX Remix)

  3. Concept: a Ford Ranger pickup tearing through mud, with clods of earth flying around it

    AI visuals · Concept

    Ford Ranger

  4. Rap posters with artists and cars, each in a different color

    Print · Music

    Rap game posters

  5. Black CBD oil boxes with a gold logo and a molecule

    Print

    CBD Hight

  6. Concept: a matte black Monster Energy can in a dark, dusty scene

    AI visuals · Concept

    Monster Black

  7. Ads for Mibro smartwatches with an orange strap, three formats side by side

    Social media

    Mibro · Meta ads

  8. Black tracksuit with red details and the Honda Street Crew logo, front and back

    Merch

    NightRaid team wear

  9. Concept: purple Air Force 1 sneakers with snakeskin and a snake on a basketball court

    AI visuals · Social media · Concept

    Air Force 1 Kobe

  10. Pink Instagram carousel for the Morghan bakery with a pastry chef and cakes

    Social media

    Morghan: carousel

  11. Black beach flag with the red Honda Street Crew logo

    Print

    NightRaid beach flag

  12. Concept: black carbon sunglasses with metal arrows on the temples

    AI visuals · Concept

    Off-White Carbon

  13. Black hoodie with a Nissan Skyline Godzilla print and a white T-shirt with a Mini

    Merch

    Cars & lifestyle

  14. Concept: Instagram stories with a snowmobile, a helicopter and a plane in the mountains

    Social media · Concept

    Red Bull Winter

  15. Black hoodie with a large PEXNER wordmark and the PXR signature

    Merch · Music

    PEXNER hoodie

  16. Fan art of a Mitsubishi Lancer Evo VII in the snow, and a patch with a face in a Lucky cap

    Print · Merch

    Yellowzilla

  17. Concept: red Instagram stories with a model in sunglasses and the Supreme logo

    Social media · Concept

    Supreme story pack

  18. Two black caps with the red PXR logo

    Merch · Music

    PEXNER caps

  19. Concept: black-and-white ad stories with a green BMW M3 and sneakers

    Social media · Concept

    BMW M3 & Air Force

  20. Concept: web banner with a Nankang racing tire and a black sports car

    Web & apps · Concept

    Nankang AR-1

  21. Concept: three vertical posters: Off-White sneakers, a Morghan coffee cup and an Airbus A380

    Social media · AI visuals · Concept

    Tribute posters

Get results like these More work on Pinterest

    02 / My ventures

    My own ventures

    Brands I built for myself. I was the client, the designer and the one on the hook for the results.

    DRIVN key visual: a driver in a race suit and helmet standing on a mountain road, the DRIVN logo above
    Polaroid: two cars drifting on a mountain road
    Still from the DRIVN reel: the words Just drive and a phone showing a live ride on the map
    Reel · 22 s
    The DRIVN app on a phone: crew territories on the map

    01My startup · 2026

    DRIVN, where car culture happens

    A social app for people who live for cars. I built all of it: brand, product and marketing.

    • Live rides with GPS
    • Crew territories on the map
    • Meets and tickets
    • Leaderboards
    • Ride recaps
    • Explore Points

    What I built

    • The name, logo and full visual identity
    • App design, screen by screen
    • The product, from idea to working app
    • Campaigns, visuals and reels with original sound
    • Landing page and app store graphics
    View the project drivnapp.online
    • Custom Clothes campaign: Life is too short to wear boring design, a girl in front of a burning car and the Godzilla hoodie My brand · 2026

      02Branding · Campaign · Merch

      Custom Clothes

      A clothing brand for car people: a customer's car photo becomes a one-off tee or hoodie.

    • The AI Visuals Masterclass course on a phone, a laptop and a product box Course · 2025

      03AI visuals · Education

      AI Visuals Masterclass

      My system for ad-quality AI visuals, split into 12 lessons.

    Close
    SKEN

    My startup · 2026Brand · App · Marketing

    DRIVN is a social app for car culture. Drivers start a ride and the app tracks it live with GPS. Crews hold their territory on the map, people show up to meets with a ticket on their phone, and every ride ends with a recap worth sharing.

    I'm the founder, and I built DRIVN end to end. The name, logo and visual language, the design of every screen, the product from the first sketch to a working app, and everything that sells it: visuals, reels with original sound, app store graphics and the website.

    Role
    Founder, design and product
    Company
    DRIVN Technologies LLC
    Still from the DRIVN reel: the words Just drive and a phone showing a live ride on the map
    Scrapbook-style reel · 22 s

    01 / The app

    Eight screens, one story

    A set of app store screenshots in the same scrapbook style as the reel. Each screen sells one thing.

    1. DRIVN welcome screen with the logo, log-in and sign-up, headline Where car culture happens
      01 · Welcome
    2. Live ride: a map with the car's position and ride time, headline Track every ride
      02 · Live ride
    3. Crew territories on the map in hexagons, headline Claim territory with your crew
      03 · Crew territories
    4. Crew profile with chat and group ride planning, headline Ride together as a crew
      04 · Crew
    5. Driver leaderboards, headline Climb the leaderboards
      05 · Leaderboards
    6. Ride recap with the route and a photo of the car, headline Your ride, recapped
      06 · Ride recap
    7. Meet ticket with a QR code and a Checked in stamp, headline Find meets, get tickets
      07 · Meets & tickets
    8. Driver profile with stats and a car, headline Build your status
      08 · Profile

    02 / Identity

    A brand that looks like car culture

    The logo, the D mark, turquoise with black, and paper collages. One language for the app, social media and the web.

    App icon: a white D with a turquoise stroke on black
    App icon
    The D mark as a torn paper sticker
    D mark as a sticker
    Turquoise #08C4BE Black #000000 Paper #F4EFE3
    Face of the campaign: a figure in a turquoise balaclava and a DRIVN jacket, cut out of paper
    Campaign face

    03 / Key visual

    First impression for web and app stores

    DRIVN key visual: a driver in a race suit stands on a mountain road, a giant helmet and the DRIVN logo behind him
    Close
    SKEN

    My brand · 2026Branding · Campaign · Merch

    Custom Clothes

    Custom made cars & lifestyle clothes

    My first project, long nights in the garage, a dream come true. Every car has a story, and Custom Clothes takes it off the road and onto a T-shirt or hoodie you can wear every day.

    I came up with the brand and built all of it: the name and identity, the campaign, product designs based on customers' car photos, the online store and pre-orders for Slovakia and Czechia.

    T-shirts
    200 g/m2, oversized fit
    Hoodies & crewnecks
    280 g/m2
    Colors
    Black and white only
    B2B
    Racing teams, crews, taxi services, transport companies, YouTubers
    Custom Clothes campaign: Every car has a story, a Nissan Skyline at night and the Godzilla hoodie with a route map
    Campaign · Every car has a story

    01 / How it works

    From car photo to finished piece

    1. 01

      Order & photos

      The customer pays for the order and uploads photos of their car or motorcycle.

    2. 02

      Design for approval

      With a template, the details are tuned to the car. With full custom, the design starts from scratch.

    3. 03

      Tweaks & final

      The customer always has the final say. Nothing goes into production without their OK.

    4. 04

      Printing & shipping

      Every piece is printed to order, never pulled from stock. Shipping is included.

    02 / Campaign

    Ads with attitude

    Ad visuals for Instagram and the online store: cars at night, torn paper, barcodes and tape. Each one says one thing.

    1. Life is too short to wear boring design: a girl in front of a burning car and the Godzilla hoodie
      1A
    2. Why custom: a white BMW at night and a masked figure with the word Wanted
      2A
    3. Photo, design, hoodie: how a passion becomes a product, a Mini in the photo and on the hoodie
      3A
    4. FAQ: a rally Subaru in the snow and a hoodie with the car on the back
      4A
    5. Heavyweight 200 gsm T-shirts, sizes XS to 3XL, oversized fit
      5A
    6. 280 gsm crewnecks and hoodies, casual fit
      6A
    7. B2B offer: a racing team in race suits in front of burning cars, and the Godzilla hoodie
      7A

    03 / Full custom

    A one-of-one piece

    Every design is drawn from a photo of one specific car: 911 Carrera, Honda CRX, Megane R.S., BMW G30.

    1. Full custom design: a Porsche 911 Carrera in the snow and a hoodie with the same car
      8A
    2. Full custom design: a red Honda CRX in a photo and on a white hoodie
      9A
    3. Full custom design: a white Renault Megane R.S. and a hoodie with its drawing
      10A
    4. Full custom design: a BMW G30 and a crewneck with a detailed drawing of the car
      11A
    5. Full custom design for Sensation: photos from the event and printed hoodies
      12A

    04 / Social & shop

    Posts, banners and a country picker

    • Post: Your car, your life, your rules, a girl on the trunk of an orange Porsche
    • Post: When a car is more than transport, it's part of who you are
    • Post: The perfect gift for a petrolhead, the rear of a black Porsche
    • Post: Product details, T-shirts, crewnecks and hoodies by a black Porsche
    Choose your country banner: a white BMW at night and a masked figure with the word Wanted
    Banner: free shipping on all orders to Slovakia and Czechia
    • Country picker: Slovakia
    • Country picker: Czechia
    • Country picker: Poland, coming soon
    • Country picker: Germany, coming soon
    • Country picker: Austria, coming soon
    • Country picker: more countries, coming soon
     Close
    SKEN

    Course · 2025AI visuals · Education

    AI Visuals Masterclass

    A system, not luck

    For over a year I tested AI tools and separated the hype from the methods that actually work. The result is an online course: a system for creating ad-quality AI visuals, consistently and fast.

    I built the whole course and the way it sells: the structure of 12 lessons, a prompt system with templates, a PDF guide, before and after examples and the sales page.

    Scope
    12 lessons
    Guide
    A PDF of workflows, templates and checklists, over 180 pages
    Tools
    Works with a range of image and video generators
    Who it's for
    Designers, marketers, creators and businesses
    The AI Visuals Masterclass course on a phone, a laptop and a product box
    The course on phone, laptop and as a PDF

    01 / Before & after

    Same shot, different league

    An ordinary result versus the result with the system. A car, a drink and a portrait.

    Before and after: a green BMW M3 in an ordinary photo, and the same car in an ad scene with dust on a desert road
    Car · ad scene
    Before: an ordinary selfie of a man in a cap and sunglasses behind the wheelBefore After: a black-and-white portrait of the same man in a cap and sunglasses, with smoke around himAfter
    Portrait · from a selfie
    Before and after: a glass of beer on a table, and an ad shot of a beer mug with droplets in the sun
    Drink · menu photo

    02 / Contents

    12 lessons, from basics to workflow

    1. 01Prompt System Engineering basics
    2. 02Prompt DNA: the brain of a style
    3. 03God Mode Prompt Generator
    4. 04Consistency Matrix
    5. 05Materials, color and white balance
    6. 06Lighting setups
    7. 07Lens and camera
    8. 08Scene architecture
    9. 09Product photos that sell
    10. 10Series and campaigns
    11. 11Quality Control Loop
    12. 12Workflow and speed

    03 / Examples

    Made in the course

    Lookbooks, sports in motion and fashion campaigns. These are self-initiated course pieces, not work for the brands shown.

    • Fashion lookbook in the streets of Bratislava and Prague, three posters reading silence, focus, dominate
      Street lookbook · concept
    • Sports visuals in motion: a skateboarder in midair, a swimmer and a pilot in a helmet
      Sports in motion · concept
    • Urban street style: three figures in hoodies, shot from a low angle with smoke
      Urban street style · concept
    • Fashion campaign in red light with motion blur and sunglasses
      Fashion campaign · concept

    03 / AI visuals

    AI visuals. Upgraded.

    I turn an everyday product photo into an ad-ready visual. You'll see the difference instantly.

    • Product photos for e-commerce and social.
    • Ad scenes for campaigns, Meta ads and menus.
    • No studio, no expensive production.
    Get an AI visual Course AI Visuals Masterclass My AI visuals course, see the project
    Before: a black OZ wheel from the front, a plain product photo on a dark background Before
    After: the same wheel model in an ad scene with smoke and side light After
    Wheel · ad scene
    After: the same sneaker model in a product shot with light, smoke and leather detail After
    Before: black sneakers in a dark, flat photo Before
    Sneakers · product photo
    After: an open sandwich with salmon, avocado and cucumber in an ad-style food photo After
    Before: an open sandwich with salmon and cucumber in an everyday photo Before
    Food · menu photo

    04 / Services

    What I design for you

    Everything your brand needs, in one place. From your first logo to a full campaign.

    1. Logo & brand identity

      Logos, brand guidelines, business cards and full visual identity.

    2. Social media

      Social media graphics: story packs, carousels and Meta ads.

    3. Print & promo

      Flyers, posters, menus, catalogs, vouchers, labels and packaging.

    4. Billboards & wraps

      Car, storefront and truck wraps, billboards and roll-ups.

    5. Merch & apparel

      Print designs for company hoodies, team wear and cars & lifestyle.

    6. Music & art

      Album and single covers, event posters, a signature art style.

    7. Web & apps

      Website and app design, app icons and web banners.

    8. AI visuals

      AI product and ad photos. See the difference instantly.

    05 / Process

    Four steps. No surprises.

    1. Consultation & quote

      We go over what you need. You get a quote up front, and we start after a 20% deposit.

    2. Materials

      Send me your copy, logos and photos.

    3. Drafts & edits

      I prepare drafts and we fine-tune them with your feedback.

    4. Handover

      After the final payment: all files, every format, full rights.

    06 / Testimonials

    In their
    own words

    He nailed what I wanted to say visually, even when I couldn't describe it myself. He has an eye for design, but above all he gets that it has to make business sense too.

    Martin P.

    The design was spot on, like he read my mind. Every detail made sense, and it radiated style and strategy at once.

    Ivana Š.

    The logo he designed for me is like a signature that won't fade. Simple, spot on and completely me. He gets who I am and where I'm headed.

    Matúš P.

    He created more than a logo: an identity that finally gave me a visual voice. It all feels confident and smart, exactly the way I wanted.

    Martina Š. SR Consulting s.r.o.

    • First consultation free
    • Price agreed up front
    • Full rights to your files
    • 10+ years in design

    07 / Clients

    Brands I've given a face

    Move through the logos with the arrow keys or the buttons below.

    • RukoVýr logo, handcrafted goods
      RukoVýr
    • LevelUP detailing logo
      LevelUP detailing
    • DOMA pod Bradlom logo
      DOMA pod Bradlom
    • Veterina Myjava logo
      Veterina Myjava
    • Akadémia finančného vzdelávania logo
      Akadémia finančného vzdelávania
    • Floodwood handcrafted lights logo
      Floodwood
    • AutoPneu Servis PK logo
      AutoPneu Servis PK
    • ECKERT funeral services logo
      ECKERT funeral services
    • Neptune lunch & bistro logo
      Neptune lunch & bistro
    • OFF context studio logo
      OFF context studio
    • Zdravý obed logo
      Zdravý obed
    • Morghan Bakery & Cafe logo
      Morghan Bakery & Cafe
    • SafeTicket
    • Kross House
    • LEVEL µP DETAILING CENTER
    • NightRaid Crew
    • Honda Street Crew
    • CBD Night
    • Bebesito
    • V.S. Pedikúra
    • Skills Bengers
    • PEXNER

    08 / Contact

    Let's do this.

    Tell me what you need, or just call. The first consultation is free and you know the price up front. I work online with brands anywhere.

    Call me at +421 911 667 008

    or message me on Instagram

    Bc. Lukáš Ušiak
    graphic designer

    Drop me a line

    What do you need? Pick one or more.

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    Design by Lucas
    Bc. Lukáš Ušiak
    designbylucas.sk
    Slovakia

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